Founder Alignment Starts Here.

Building Cofounder Flow can make or break your startup. Don't leave it to chance. Learn more with our assessments, coaching, and workshops.

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Why Cofounder Flow?

Unlock the Power of Cofounder Flow

Build Stronger Trust

Foster open communication and shared understanding to create a strong, resilient partnership from day one.

Accelerate Growth

Aligned co-founders make faster decisions, resolve conflicts efficiently, and drive the company forward with shared vision.

Navigate Challenges

Our tools and frameworks equip you with skills and insights to efficiently make joint decisions as you build, pivot, and grow.

How It All Connects

A continuous loop of learning and impact

Every engagement feeds our research. Every insight strengthens the tools and services we deliver. The result is a virtuous cycle that keeps Cofounder Flow current and evidence-based.

Research

We run longitudinal studies with founder teams to understand the root causes of alignment, conflict, and resilience.

Cofounder Challenges

We synthesize research with live founder experiences, surfacing the friction patterns and alignment gaps cofounders navigate most.

Products & Services

Coaching, workshops, and toolkits put the insights into action—and every engagement feeds the next wave of research.

Engagements feed research, research powers frameworks, frameworks guide services—and the loop keeps flowing.

What We Offer

Tools and support for every stage of your co-founder journey

Assessments

Discover your strengths, preferences, and areas for growth with cofounder assessments backed by peer-reviewed research.

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Coaching

Get personalized guidance from experienced coaches to help you and your co-founder thrive together.

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Consulting & Workshops

Co-create bespoke programs with our team designed to uncover hidden frictions, resolve ongoing issues, and strengthen your partnership.

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Community

Join a network of like-minded co-founders sharing experiences, insights, and support throughout your entrepreneurial journey.

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Meet the founders

Founded by experts in co-founder dynamics and innovation.

Our founders bring together decades of research and practical experience in helping co-founder teams build stronger partnerships.

Johnathan Cromwell, Co-Founder of Cofounder Flow and Entrepreneurship Professor at USF

Johnathan Cromwell

Co-Founder

Entrepreneurship & Innovation Professor at the University of San Francisco. Faculty Director of the campus incubator, advising hundreds of early-stage cofounders annually. MIT and Harvard Business School graduate with award-winning research in problem solving and innovation.

Stephen Cognetta, Co-Founder of Cofounder Flow and Exponent, Stanford GSB Lecturer

Stephen Cognetta

Co-Founder

Co-founder of Exponent (1M+ users), Lecturer, and Facilitator of Stanford GSB's Interpersonal Dynamics class. Previously Google Product Manager. Degrees in Princeton CS, Stanford MBA.